Ouch… This One Hurts!
Today I “lost”.
One of the top prospective clients in the nation chose a competitor over me & my firm. And this one hurts. Why?
• Because we poured years of dripping value into making a visit happen
• Because we poured months of preparation into the visit
• Because I opened my professional and personal life up to them
• Because long-term we’d both be wildly successful together
But after time spent mad; then contemplating the reasons we “lost”, I realized something.
On this one, we didn’t slouch. My team and my firm didn’t leave stones unturned and we displayed what makes us the most dominant firm in our space nationwide. It was very clear who benefits with us and why.
And if that display isn’t the right fit for someone, I’m okay with that. Moving forward, instead of trying to bend and mold myself to what the people who say “no” want, I’d rather strengthen the value to those who say “yes” desire!
Figure out what you do better than anyone else, display it with confidence and the right partners will come along for the ride. So while “OUCH… this one hurts!” today, it solidifies what’s at our core tomorrow.