Matthew's Mind

Your wings already exist. All you have to do is fly.

Small improvements, small tweaks, small changes work like this…
Figure out what’s available, then choose the best option. I’m hungry, look at the menu. I’m thirsty, what’s in the cooler? My product choice is inferior, what else can I sell? Results are down, find another vendor.

Big work is different. Fundamental changes, drastic improvements, quantum leaps in results are rooted in what needs to be done. What isn’t yet important. The why and how are your drivers!

It’s easier/quicker/smoother/less tedious to choose from a pre-set menu. But it’s not always best.


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