Even though we intellectually know what matters, why do we waste so much energy on things that don’t?
How much time have you spent talking about how much to save?
What about your investment options?
What about an idea your brother in law (or golfing buddy or co-worker or that guy at the gym) told you about?
We concentrate in the wrong places, it’s human nature. But to get where you want to go, we have to fight it.