- Step One: Invent something worth making & worth talking about. You need to be proud of it. And it needs to bring more than marginal change.
- Step Two: Build your “something” in a way people clearly benefit. Will they get excited?
- Step Three: Tell your story. Do this in front of the right people in the right way.
- Step Four (the hardest): Show up consistently, open-minded and strong-willed. Generously lead others as you collectively build confidence.