Matthew's Mind

If it’s not on your calendar, it’s not real.

We can talk about marketing plans, budgets, projections, leadership and goals all you want. But until you take the necessary steps, putting plans in motion to achieve your goals, it’s just talk.

But walk into the most successful professionals I coach and you’ll see 2017 already laid out.

• Month by month
• Marketing funnels individually implemented
• Each campaign backed up by steps before the date to ensure success (see my earlier thoughts on “reverse engineering”)
• Money set aside
• Trackers in place to judge results & find improvements

They’re already mentally locked into achieving goals this year. The anticipation and “act as if” mindset they’ve adopted will undoubtedly bleed into results all year.

So how does your calendar look?

How much of this year is going to be talk? And how much is going to be action?

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