I’m scared that as you’ve been gathering client’s money and allocating pieces towards equity investments (AUM), you’ve only felt prosperity. Alongside the client, you’ve both exclusively experienced the good times. I’m scared there’s too much money in the system, it’s too loose, and too many people lack perspective.
Want to crush it in 2018? Find your single-most important leading indicator (or KPI) and focus everything on it.
Tell them what you got, what it’ll do for ’em & what to do. In that order, don’t over-complicate it.
But make sure we slow down to evaluate your step first, before you take it.
But the best curators have an understanding around what they want to create. They envision what their audience needs before their audience knows it for themselves.
…and the amount of drive and passion you show (or don’t show) for every other aspect of life is your decision, not someone else’s. It’s your truth.
So never again let a client or prospect enter your office without prominently displaying their name (and picture if you have it).
Pay yourself, find clients, take care of staff, lock in fixed costs. In that order.
Make the money, don’t let the money make you. That’s it.
Consequently, if you don’t have confidence in the value you provide – start there. It’s really the only place to start … if you want to bust out of the commoditization trap.